25.6 C
Chennai
January 7, 2025
TexMart
News

Armalith introduces blockchain-authenticated denim

authenticated denim
Armalith, a groundbreaking fabric that combines aerospace-grade UHMWPE (ultra-high molecular weight polyethylene) fibers with cotton, is now fully traceable and authenticated through blockchain-powered digital passports.

Partnering with Trust-Place and Avery Dennison, Armalith products now feature digital labels accessible via QR codes. These labels provide transparency on fabric authenticity, product performance, and production details, creating a secure and enriched customer experience.

“These digital passports guarantee the authenticity of Armalith products while displaying critical performance metrics, such as resistance to a 90 km/h drop,” said Pierre-Henry Servajean, founder of Armalith.

“Our aim is to deliver traceability solutions that build trust, combat counterfeiting, and provide brands with valuable insights into post-purchase usage,” added Alain Sévaux, Director of RFID Business Development at Avery Dennison.

Gaelle Delore, CEO of Trust-Place, highlighted the potential of digital passports, saying, “They enable brands to strengthen customer relationships and offer personalized services by collecting data on how products are used post-purchase.”

Related posts

Good Fashion Fund partners with K.K.P Fine Linen for new wet processing unit

texmartadmin

UCL researchers develop eco-friendly nanofibres for biomedical uses

texmartadmin

Green Theme Technologies and Golden Long JohnIntegrate Clean

texmartadmin