CottonConnect and Cotton Egypt Association announce new collaboration

A long-term partnership between CottonConnect and the Cotton Egypt Association (CEA) has been formally announced with the aim of raising awareness and broadening the reach of regenerative cotton initiatives across Egypt.

Through the agreement, cotton producers will be equipped with the necessary information and tools to implement regenerative agricultural approaches, thereby advancing sustainable farming practices. The goal of the non-profit CEA is to safeguard and advance the value-added of the Egyptian CottonTM brand.

With the help of CEA, CottonConnect will be able to grow its current REEL Cotton Program, which has already had a noticeable effect in Egypt, where it has reduced water and chemical use by 15–30 per cent, increased yield by 15 per cent, and increased profits for participating local farmers by roughly 30 per cent.

Egypt is anticipated to be categorised as water scarcity by 2025, according to the United Nations. The statement is a proactive strategy to adapt to and lessen the worst consequences of climate change, and it comes at a timely moment given the country’s experience with it.

In order to create more resilient cotton supply chains and improve farmers’ livelihoods in the face of climate change, CottonConnect and the CEA have signed a memorandum of understanding (MOU) committing them to regenerative cotton farming and supporting the REEL Regenerative Programme together.

Alison Ward, CEO of CottonConnect, said, “We are excited to collaborate with the Cotton Egypt Association in order to further our mutual objective of encouraging environmentally friendly cotton production. Together, we can make a greater difference and assist Egyptian cotton growers in adopting regenerative farming methods that boost output while protecting critically endangered natural resources.”

Khaled Schuman, Chief Executive Officer of the Cotton Egypt Association, added, “One important step in the correct path is our collaboration with CottonConnect. We’re excited to use our networks and collective experience to support farmers, promote significant change, and guarantee the textile industry’s long-term viability.”