Faherty, Alternew to enhance retail experience

Seeing our vision at Alternew come to life with Faherty Brand—bringing tech-enabled tailor matching to retail—feels like a huge step toward a more sustainable, customer-centric fashion industry.

faherty is launching next week, making it easier than ever for customers to find the perfect fit, knowing the brand has their back.

This new approach enables a more personalized shopping experience, with the added benefit of offering alterations and repairs, giving customers confidence in their purchase.

For brands and retailers, this initiative provides a significant opportunity to turn the typical after-sales slump into a profit-driving service. By offering these value-added services, companies can enhance customer loyalty and increase lifetime value (LTV), ensuring a lasting connection with their clientele.

This approach is also highly attractive to investors who are passionate about tech-driven circularity solutions. Just as OpenTable revolutionized the restaurant industry, we aim to modernize and streamline the fragmented fashion industry, creating a more efficient and sustainable model.

This isn’t just about launching new products; it’s about transforming the business model to create long-term impact, profit, and retention, driving sustainable growth.

The shift towards smarter and more sustainable fashion systems is key to shaping the future of the industry. We’re not just making products; we’re reshaping how businesses engage with customers, ensuring they return and feel valued.

We’ve been working closely with the staff, and they are excited about faherty new addition because it allows them to form a deeper connection with shoppers,” Rhodes said.